Stephen Curry has been on fire all season long for the Golden State Warriors, but now ESPN has really made it official by putting him in NBA Jam-style commercial.
In a promo for next Wednesday’s NBA on ESPN doubleheader featuring the 61-6 Warriors hosting the rival Los Angeles Clippers, ESPN brought in Tim Kitzrow, the original NBA Jam voice, along with the legendary game’s signature graphics and catch-phrases.
“Yes!”, “razzle dazzle,” “boomshakalaka,” “he’s heating up” and “he’s on fire” return from the original 1993 Midway arcade two-on-two classic to describe Curry’s other-wordly mastery of the league. Curry’s been better than the video game version of himself anyway, so a commercial featuring NBA Jam Steph seems appropriate.